Transform
Your Work.
Change Your World.

Find your passion,
unlock your potential.

Hi, I’m Rifa, and I love to help people transform. I offer deep healing, coaching, courses and events so that you can get success, creativity and meaning in your life.

I help women, people of colour and LGBTQ+ become more successful and fulfilled by sharing tools to increase confidence and be more authentic. My clients are not just uplifted: they thrive and create change in the world.

Does this sound familiar?

  • Are you at a turning point in your career or business?
  • Do you feel stuck and frustrated?
  • Do you need a sounding board?
  • Do you want deep healing and transformation?
  • Do you need to get your confidence back?
  • Are you fighting imposter syndrome?
  • Are you just over everything and feeling meh?

I’ve got your back

No matter how successful we are, there are times when we fall into the trap of self-sabotage or let ‘imposter syndrome’ impact our output.
The consequences can feel awful: income issues, plummeting self-esteem, knocked confidence, even in wider aspects of life. But there is a way through, however hard it may seem to locate it. Let me guide you to release these blocks.
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TAKE THE FIRST STEP

Book your free
30 minute
chemistry call

Invest in yourself

Even if you’re thriving in your industry, it’s a mistake to assume you’ll never need a coach. Often the highest functioning global leaders and founders ask for help to get clarity— an outside eye — to think about their vision and life purpose. Let me help you get perspective and think clearly about your future.

Practical Coaching for the Real World
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The
3 Hour Blast

1-to-1 Coaching

A one-to-one session on Zoom, to blast through your blocks, get you back on track with a detailed personal plan of action, and follow-up calls.

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Clarity, Confidence & Cash!

6-month coaching program

A 6-month transformational program for women in tech, digital and creative industries with audacious goals.

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The
VIP Day

In-Person Coaching

Immerse yourself in a whole day of coaching. Expect manifesting magic, secret treats, free lunch, luxe spa hotel, personalised plan of action and follow-up calls.

Other ways to Learn & Connect
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Courses &
Workshops

Learn in your own time

 Watch and learn in your own time. Access my cost-effective online courses. Learn with high-quality videos, PDF downloads via an online learning platform.

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Online & In-Person
Events

Connect & Get Inspired

 I run inspiring events, designed to help you reach your full potential, find your community and connect with like-minded folk.

icon-rocket

The
3 Hour Blast

1-to-1 Coaching

A one-to-one session on Zoom, to blast through your blocks, get you back on track with a detailed personal plan of action, and follow-up calls.

icons-heart

6-Month Program

In-Person Coaching

My 6-month coaching program is designed to inspire and empower you to reach your goals. Focused on your individual needs, with regular check-ins and accountability.

icon-diamond

The
VIP Day

In-Person Coaching

Immerse in a whole day of coaching. Expect manifesting magic, secret treats, free lunch, luxe spa hotel, plan of action and follow-up calls.

icon-course-06

Courses & Workshops

Learn in your own time

 Watch and learn in your own time. Access my cost-effective online courses. Learn with high-quality videos, PDF downloads via an online learning platform.

icon-team-building

Online & In-Person
Events

Connect & Get Inspired

 I run inspiring events, designed to help you reach your full potential, find your community and connect with like-minded folk.

  • "Rifa is authentic and exceptionally effective in her quest in bringing the best out of others particularly women and people of colour pushing ahead in business. She has pretty much faced everything already and dealt with it within the creative industry."

    Bushra Burge
    Bushra Burge BB Studio / Creative Director
  • "Finding a mentor in Rifa gave me the guidance I needed to pursue my goals for my production company. Rifa's techniques broke through the noise so I could give myself permission to thrive as an artist and create spaces for others to pursue their dreams too."

    Tarik Elmoutawakil
    Tarik Elmoutawakil Marlborough Productions / Artistic Director
  • "The 3-hour blast session with Rifa was truly transformative. I not only feel confident in how to proceed in working towards my goals, I am doing so in an authentic and honest manner. Magic was promised at the start of the session and this began to manifest almost immediately."

    Yassine Senghor
    Yassine Senghor Stonewall / Client Manager
  • "I love Rifa's style of mentoring. It's warm, practical and no-nonsense. She is the best cheerleader you can hope for, and knows how to leave you feeling like the best version of yourself, inspired, powerful and with a clear actionable plan. I often have top-up sessions with her, just to make sure I am staying on track." 

    Mish Maudsley
    Mish Maudsley Studio Mishfit / Creative Director
  • "The sessions helped me to develop a structured approach to identifying the path to where I wish to be, in a way giving me permission to aim high and to not undersell myself. Rifa made sure the outlook was more holistic – my focus was so strongly on career that perhaps I would overlook personal life and passions to a degree as not the immediate focus, yet key to overall wellbeing."

    Dorota Biniecka
    Dorota Biniecka Southern Water / Innovation Consultant
  • "A huge thank you to Rifa for her amazing coaching session. I had so many real breakthroughs. This week I'm feeling like I have a huge weight come off my shoulders and I have much more clarity on which direction my business can go in. What a magician!"

    Tanya White
    Tanya White Nuli Coaching / Nutritionist
  • "To create such a loving and supportive feeling on zoom calls was really impressive and such a highlight of my week. The tools Rifa guided us through feel both practical and high vibe and I'm really enjoying using them since the course. Thanks so much for putting together such a beautiful experience."

    Alexandra McCabe
    Alexandra McCabe Entrepreneur
  • "Rifa is amazing at making you feel supported and heard whilst pushing you to dig deeper each time you attend a session with her. She gets results! Everyone needs a Rifa in their lives."

    Amy Brown
    Amy Brown Cult Milk / Creative Director
  • "Thank you very much for the coaching session today. I have been shown a lot of blind spots that in all those years of working with business mentors I didn’t see. Thanks again."

    Nisanka Wickramarachchi
    Nisanka Wickramarachchi Coach
  • "Rifa really helped me get in the right mindset to feel top of my game for a seminar I led a few months back. I gifted my daughter a coaching session, to help her get new-job ready. I even recommended Rifa to one of my clients. Rifa is empowering, practical and really listened to my needs and barriers. I'm a big fan." 

    Trisha Brandon
    Trisha Brandon Content Consultant
  • "What I love most about collaborating with Rifa is her abundance of passion, energy and drive. You have no choice but to be inspired when you’re speaking to her! I know I can always rely on Rifa to give me excellent advice, as well as stand up for what’s right. Her commitment to fairness, equality and raising the profile of under-represented groups makes her a much needed force for change across the tech sector and beyond. If you get the chance to work with Rifa, go for it."

    Melissa Ezechukwu
    Melissa Ezechukwu Freelance / Digital Strategist
  • "My three hour blast session with Rifa was really fun, intentional and powerful. I emerged with a renewed sense of self-value, clarity about the future I want to create, where to put my energy and what actions to take. Above all I was left with a lovely sense of effortless abundance – an ease and peace about achieving these future goals, with no sense of struggle or suffering to get there. The session switched me from reactive mode (feeling at the mercy of my circumstances) to a new creative mode - a practice of focussing on the good stuff - creating the year / the week / the day. This shift in focus has been really energising and brought new unexpected opportunities already. Thanks Rifa!"

    John Davison
    John Davison Studio Syrup / Creative Director
  • Katy Beale
    Katy Beale Head of Product, Hackney Council
  • "I absolutely recommend a session with Rifa. I wasn’t sure what to expect but it was a real eye opener for me, I came away with a fresh look at my project and a renewed sense of my skills."

    Kelly Wickson
    Kelly Wickson Founder of Chapter 34
  • "I had the pleasure of booking a session with Rifa to try and get some much-needed direction and insight on where I needed to focus myself and my business. She has such a lovely way of connecting and you know deep down when you are in a session with her that it was TOTALLY the right decision and suddenly there you are, finding all the answers to those questions! Utterly brilliant and what she does and wouldn't hesitate to recommend Rifa to anyone who needs a little help finding North. She is magical!"

    Laetitia Beatty
    Laetitia Beatty Property Developer
  • "At the start of May 2020, I had an intensive 3-hour session with Rifa, at the time I had lost 95% of my work. 2 months later I have a new business, working with a fantastic team and great new clients."

    Becky Stephens
    Becky Stephens Hybred Consultancy / Senior Consultant
  • "I've admired Rifa's work in business, community, diversity and many other fields from the sidelines, but my respect for her went to another level when she became my coach. Life can be overwhelming when you decide to upend your life for the second time in 18 months (like I did) and go solo on a new career path. Having Rifa in my corner has kept me calm, helped me form a fantastic strategy and a plan to put that into action, step by step. I can't recommend any more highly."

    Marc Convey
    Marc Convey Public Speaker / Author / CEO
  • "I would highly recommend working with Rifa. She is super inspiring, encouraging and I felt really comfortable opening up to her. She has a lot of experience and has built a great community in Brighton and beyond. Her combination of coaching and practice of meditation is very effective. Thanks Rifa!"

    Rosa Fox
    Rosa Fox GDS, Senior Developer
  • "Rifa has the exact energy, enthusiasm, and support I need at this stage in my life. I'm a tough customer, 100% self-made, hard-working, always thinking that 'I know' the answer, often getting in my own way... Rifa has a way of breaking through your bulls*** to get to your true self-vision and goals. She gives permission to help you move at your own pace, while celebrating every success along the way, especially those unseen by you. Gently persistent, she's helped me adjust to myself in ways I was not expecting.  I know that she will be at my side, a consummate guide and champion for this woman of color, as I keep reaching for, re-evaluating, and achieving the things I envision for myself, my work, my life, and my legacy."

    Reshma Sapre
    Reshma Sapre Author, Speaker, Creative
  • "Rifa, I just wanted to thank you so much for Friday. Everything I've done with you has been incredibly soulful, restorative and inspiring, urging me towards shaping my life in a way that deeply reflects my values and the person I want to continue becoming."

    Elohor Pedro
    Elohor Pedro creative
  • "Rifa is one of the most inspiring and effective coaches I have had the pleasure to meet.  Apart from being an excellent professional, Rifa has a gift to coach you in a smooth way that supports you in the search for clarity and innovative answers. I was in awe of how transformative her workshop was for my professional practice as an artist and creative. It was actually kind of magic the way she helped each of us to realise what strengths to build on to and what we had to modify to fulfill our goals. Also, she is passionate about helping people with building thriving collaborations and professional networking. Working with Rifa will transform your life."

    Adriana Lord
    Adriana Lord Singer and Healer
  • "I had an amazing 3-hour blast with Rifa, looking at my website home page and packages to suit different budgets and needs. I wanted to create a sliding scale of packages at various price points that was also clear to understand. During my blast Rifa totally nailed everything and more and I don’t have to go round in circles thinking about packages any more!"

    Jane Lee
    Jane Lee Jane Lee Interiors
Consultancy that creates real change

Are you struggling to build an engaged community or navigate digital transformation? I can help. With 30 years of experience and success across diverse sectors, I’m ready to tackle your toughest challenges. My passion lies in helping organizations thrive. From board experience to hands-on consulting, I offer a unique blend of strategic thinking and tactical execution. Let’s unlock your full potential. My expertise in management, planning, and research can streamline your operations, drive growth, and achieve your goals.

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Diversity
Consultancy

Hire me to:
  • Sit on your interview panel
  • Review your recruitment process
  • Advise on workplace culture
  • Challenge you to take action
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Leadership
Support

Hire me to:
  • Advise on vision, mission and values
  • Review your policies and processes
  • Workshops to inspire and motivate
  • Advise on burnout and more
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Team
Building

Hire me to:
  • Lead your workshops and away days
  • Mentoring for your team
  • Speak on wellbeing at work
  • Open your team to more creativity
  • "Rifa took us all through a number of amazing meditations and exercises that enabled us to positively reflect. It was such a wonderful experience – calm, relaxing, and positive. My team really appreciated the opportunity to work in this unique way. Rifa is brilliant, a highly experienced, effective, and inspirational facilitator."

    Prof. Sarah Atkinson
    Prof. Sarah Atkinson Kings College London / Head of Culture & Media
  • "Rifa is one of those people that you can rely on - when you ask her to take the lead on the project, you know it will get done, and to a very high standard. She has a huge amount of experience, and a network to match, which means she often recognises and solves problems before you've even become aware of them."

    Matt Locke
    Matt Locke Storythings / Director
  • "Finding a mentor in Rifa gave me the guidance I needed to pursue my goals for my production company. Rifa's techniques broke through the noise so I could give myself permission to thrive as an artist and create spaces for others to pursue their dreams too."

    Tarik Elmoutawakil
    Tarik Elmoutawakil Marlborough Productions / Artistic Director
  • "Rifa worked with me to support the development and career enhancement for a group of female creative producers, providing guided meditations to trigger aspirational thinking and self-reflection. I have also had the honour to work with Rifa in the recent delivery of the Talent2018 event in Brighton, she was an outstanding leader of this activity and put together a festival of activity to support the development of talent that was inclusive, inspiring and engaging.”

    Prof. Helen Kennedy
    Prof. Helen Kennedy University of Brighton / Head of School Media
  • "What makes Rifa so remarkable is that she has the skill and the will to follow through and create change with this work. I've taken part in Rifa's workshops and guided meditations several times. She's inclusive, practical, and effective - an approachable, clever facilitator and I'd recommend working with her if you can."

    Antony Mayfield
    Antony Mayfield Brilliant Noise / CEO
  • "Rifa is a real leading champion in diversity and inclusion. She has opened up so many opportunities for me, I wouldn't be where I am today without her connections and mentoring. Her workshops are a source of my inspiration."

    Mariam Crichton
    Mariam Crichton 4 Earth Intelligence / Managing Director
  • "I’ve attended a few Refigure events, where Rifa does meditation sessions that are very focused on individuals and their goals. These are not only great techniques to rebalance your personal and work life, but I found this really helped me being more focused in my life goals and with my general balance and happiness."

    Bea Maggipinto
    Bea Maggipinto Wavvves / Art Director
  • "Rifa continues to be an inspiring mentor for The Marlborough Theatre, she has spent the time getting under the skin of what we do and ask us those necessary hard questions that has made us reflect and refocus as an organisation (always for the better). She is passionate, thoughtful and super smart and we value her thoughts and opinions highly."

    David Sheppeard
    David Sheppeard Marlborough Productions / Director
  • "Rifa spoke about the ideas behind meditation and mindfulness, and the benefits of bringing these principles to work with us. The short meditation she led was well-judged in style, content and length. The session got great feedback from the team."

    Jo Crease
    Jo Crease Impetus / CEO
  • "Thank you for all your help with moving Brighton Digital Festival forward. Your work gave us a structure, a space, and a vibe in which to think and debate, and some key examples and insights for us to consider. We would not have  arrived at a destination at all without you."

    Phil Jones
    Phil Jones Wired Sussex / CEO
  • "Thank you so much for an incredible session on Wednesday evening. It could not have come at a better time for me! You’re a magician!"

    Alli Beddoes
    Alli Beddoes Lighthouse / Artistic Director
  • "I found Rifa to be a warm, engaging and insightful panelist when I hosted an event on Brighton's technology scene."

    James Hurley
    James Hurley The Times / Business Enterprise Editor
  • "Rifa as a dynamic disruptor is the gold standard when it comes to leading the charge for women and expansion of the start-up ecosystem. These achievements signpost that much more of such innovation support work can bring growing diversity and fresh approaches to the start-up scene." 

    Prof. Gillian Youngs
    Prof. Gillian Youngs Innovation Academic
  • "Rifa is such a calm, steady hand to help you through whatever challenge you might be facing. She does this in a practical, valuable way. The way Rifa works isn’t ‘airy-fairy’ or lightweight. It’s about gaining results that will seriously benefit you and your business needs. I can’t recommend her and her approach highly enough."

    Emily Scoggins
    Emily Scoggins Festival Republic / Head of Marketing
  • "Rifa makes things happen. Her reserves of drive, energy, and support are limitless and she's consistently able to make you consider a perspective you hadn't previously. It's impossible to collaborate with Rifa and not leave feeling that the world is full of more possibilities than you'd thought. She knows how to empower, encourage and enable."

    Caroline Walmsley
    Caroline Walmsley Hallo Sailor! / Founder
  • "Coming to Rifa's workshop three months ago really unblocked something for me and I’m now in the process of exploding my life quite beyond recognition. I certainly didn’t expect that I’d be returning to my childhood dream to study acting but that is exactly what is happening."

    Tia Dunn
    Tia Dunn Actor and Performer
  • "Rifa is an excellent facilitator, supportive and challenging as a coach and insightful. Our clients respect her opinion and trust her judgment. Her insight and experience in tackling systemic inequalities are helpful for our clients who feel braver about doing the work with Rifa's help. I appreciate becoming more aware of my own unconscious bias and cultural conditioning through our work together. Rifa is a powerful force for positive change."

    Steve Stark
    Steve Stark Then Somehow, Director
  • "Rifa’s course was fantastic and especially helpful following all the challenges 2020 has delivered. I came away with a reset attitude toward money and my finances and I gained a better understanding of what I want to achieve in both my personal and professional life. The tools and techniques Rifa provided, are helping motivate me beyond the end of the course and will stay with me for life."

    Grace Baird
    Grace Baird Story Futures / Producer
  • "By doing the session together as a team and sharing our experiences, it helped to bond the company through a shared experience and collegial vibe. I would highly recommend Rifa's Refigure services to any digital business looking to build a positive culture for their teams."

    Natalie Burns
    Natalie Burns UnitedUs / Partner
  • "I gained so many useful tips and tools that I’m integrated into my daily life to help with changing my mindset around money & abundance – the doubling your day rate exercise was one of the most powerful... a blend of meditation, coaching, aha moments from the group and a safe space to share. I love the way Rifa shows up – she’s open, powerful, vulnerable, down to earth, which encouraged the rest of us to really show up too. I’ve met some amazing other women business owners. and this has set me on a new path around my value, what I charge and how I think about my business."

    Louise Winters
    Louise Winters Coach and marketing consultant
  • "Rifa is a brilliant coach, trainer, facilitator, community builder – and so much more. She's a tireless advocate for marginalised communities, a champion of inclusion, and has a huge passion (and rare gift!) for bringing people together to find the connections, support, and inspiration they need to make things happen. Working alongside Rifa at Wired Sussex was a joy – she's an excellent listener, a brilliant communicator, and always generous with her guidance, expertise, and insight. I hope we'll work together again in the future."

    Alice Reeves
    Alice Reeves The Joyful, Director
  • "I have worked with Rifa on a number of projects over the years and have always found her to be reliable, forward-thinking, and fun to work with! She has an ability to make people feel comfortable and after attending her Recharge, Refresh programme I found myself feeling much more confident in my decisions and able to have conversations that I was putting off in the workplace :-)"

    Victoria King
    Victoria King Marketing Manager, Plus Accounting
  • "I would highly recommend connecting with Rifa. She is a passionate life coach who focuses on empowering women and people of color. Her insightful content and guidance provide valuable insights and support for personal growth and development. Rifa is dedicated to building networks and fostering connections within her community. She is purpose-driven and actively works towards creating positive change in the world. Connecting with Rifa could provide you with a valuable mentorship and networking opportunity, while also aligning with your desire to make a meaningful impact." 

    Bashàïr Ahmed, PhD
    Bashàïr Ahmed, PhD Shabaka / CEO
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More ways to work with me

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PUBLIC SPEAKING

Invite me to speak on wellbeing, diversity or my lived experience as a woman in tech. I bring a warm, engaging energy to my public speaking.

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PODCASTS

As a former radio presenter, I’d love to speak on your podcast. Listen to my Refigure podcast on arts, culture and diversity, on all podcast platforms.

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SHESAYS BRIGHTON

I’ve run the Brighton chapter of this global organisation for over 10 years, now with 2000 women in digital and creative industries.

Read My Thoughts

Free coaching and diversity articles