Rifa is coach, consultant and connector for the digital and creative industries. She advocates for diversity and inclusion for women and people of colour.

Refigure is founded by Rifa, organiser of successful networking group SheSays Brighton for women in tech. She has worked for 15 years as a digital project manager in the tech industry; building large-scale websites, working at a senior level with global clients. Rifa is also a Sivananda Yogi and advanced  meditation teacher. She has trained with Tibetan Buddhist monks in Nepal and with gurus across India.

Rifa constantly finds these skills and techniques very useful within the fast moving digital industry to stay relevant and resilient. She's run her popular classes and workshops since 2000 alongside her successful career in digital. This inspired the founding of Refigure.