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  • "Smart, committed and to the point. Rifa is an excellent facilitator, supportive and challenging as a coach and insightful in her contributions as a collaborator. Our clients respect her opinion and trust her judgement. Her insight and experience in tackling systemic inequalities are helpful for our clients who feel braver about doing the work with Rifa's help. On a personal note I appreciate becoming more aware of my own unconscious bias and cultural conditioning through our work together. Rifa is a powerful force for positive change."

    Steve Stark
    Steve Stark Then Somehow, Director
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Diversity Champion

Are you ready for the long game?

Changing hearts and minds around diversity and inclusion is not a quick fix. It takes commitment and passion to make a difference in the workplace. And yet, there are ways I can help you to take action and keep you accountable. Learn to keep diversity at the forefront of everything you do and commit to lasting change in your organisation.

What I do

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Diversity and Inclusion

I talk about diversity every chance I get because it’s so important to me. I love working with arts managers, digital workers, entrepreneurs, universities, tech teams, producers, artists, musicians, creative leaders, and business owners.

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Who I Work With

Board directors, arts organisations, digital teams, entrepreneurs, universities, start-ups, producers, artists, creative directors, freelancers and business owners. 

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Diversity Toolkit

I created the Wired Sussex Diversity and Inclusion toolkit in 2018. And I’ve spent the last 10 years building networks for women in tech, and championing women and people of colour. Together we are creating a lasting change in the digital and tech sector.

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How I can transform your business

  • Define what diversity and inclusion means for you and your organisation.
  • Advise on your workplace culture and policies.
  • Review your processes and values.
  • Provide you with an actionable framework to create lasting organisation change
  • Sit on your interview panel.
  • Challenge you to take action.

Hire Me As A Diversity Champion

It’s vital to showcase women from all levels, all backgrounds and all ages. I champion people of colour. Being a diversity champion begins with being open about my focus. 

How to Lead a Diverse Team

Watch again – I hosted this Wired Sussex Leadership panel discussion on diversity and inclusion.

What is a Diversity Champion?

A few years ago I decided that I needed a qualification, to help me with my coaching work and to better understand what the work of a diversity champion might involve.

It was a great course. I learnt a lot, getting a much deeper understanding of the protected characteristics and issues around them. The course gave me an in-depth understanding of what is needed by HR people, in terms of diversity and inclusion in the context of the workplace and the law.

LEARN MORE

  • "Rifa took us all through a number of amazing meditations and exercises that enabled us to positively reflect. It was such a wonderful experience – calm, relaxing, and positive. My team really appreciated the opportunity to work in this unique way. Rifa is brilliant, a highly experienced, effective, and inspirational facilitator."

    Prof. Sarah Atkinson
    Prof. Sarah Atkinson Kings College London / Head of Culture & Media
  • "Rifa is one of those people that you can rely on - when you ask her to take the lead on the project, you know it will get done, and to a very high standard. She has a huge amount of experience, and a network to match, which means she often recognises and solves problems before you've even become aware of them."

    Matt Locke
    Matt Locke Storythings / Director
  • "Finding a mentor in Rifa gave me the guidance I needed to pursue my goals for my production company. Rifa's techniques broke through the noise so I could give myself permission to thrive as an artist and create spaces for others to pursue their dreams too."

    Tarik Elmoutawakil
    Tarik Elmoutawakil Marlborough Productions / Artistic Director
  • "Rifa worked with me to support the development and career enhancement for a group of female creative producers, providing guided meditations to trigger aspirational thinking and self-reflection. I have also had the honour to work with Rifa in the recent delivery of the Talent2018 event in Brighton, she was an outstanding leader of this activity and put together a festival of activity to support the development of talent that was inclusive, inspiring and engaging.”

    Prof. Helen Kennedy
    Prof. Helen Kennedy University of Brighton / Head of School Media
  • "What makes Rifa so remarkable is that she has the skill and the will to follow through and create change with this work. I've taken part in Rifa's workshops and guided meditations several times. She's inclusive, practical, and effective - an approachable, clever facilitator and I'd recommend working with her if you can."

    Antony Mayfield
    Antony Mayfield Brilliant Noise / CEO
  • "Rifa is a real leading champion in diversity and inclusion. She has opened up so many opportunities for me, I wouldn't be where I am today without her connections and mentoring. Her workshops are a source of my inspiration."

    Mariam Crichton
    Mariam Crichton 4 Earth Intelligence / Managing Director
  • "I’ve attended a few Refigure events, where Rifa does meditation sessions that are very focused on individuals and their goals. These are not only great techniques to rebalance your personal and work life, but I found this really helped me being more focused in my life goals and with my general balance and happiness."

    Bea Maggipinto
    Bea Maggipinto Wavvves / Art Director
  • "Rifa continues to be an inspiring mentor for The Marlborough Theatre, she has spent the time getting under the skin of what we do and ask us those necessary hard questions that has made us reflect and refocus as an organisation (always for the better). She is passionate, thoughtful and super smart and we value her thoughts and opinions highly."

    David Sheppeard
    David Sheppeard Marlborough Productions / Director
  • "Rifa spoke about the ideas behind meditation and mindfulness, and the benefits of bringing these principles to work with us. The short meditation she led was well-judged in style, content and length. The session got great feedback from the team."

    Jo Crease
    Jo Crease Impetus / CEO
  • "Thank you for all your help with moving Brighton Digital Festival forward. Your work gave us a structure, a space, and a vibe in which to think and debate, and some key examples and insights for us to consider. We would not have  arrived at a destination at all without you."

    Phil Jones
    Phil Jones Wired Sussex / CEO
  • "Thank you so much for an incredible session on Wednesday evening. It could not have come at a better time for me! You’re a magician!"

    Alli Beddoes
    Alli Beddoes Lighthouse / Artistic Director
  • "I found Rifa to be a warm, engaging and insightful panelist when I hosted an event on Brighton's technology scene."

    James Hurley
    James Hurley The Times / Business Enterprise Editor
  • "Rifa as a dynamic disruptor is the gold standard when it comes to leading the charge for women and expansion of the start-up ecosystem. These achievements signpost that much more of such innovation support work can bring growing diversity and fresh approaches to the start-up scene." 

    Prof. Gillian Youngs
    Prof. Gillian Youngs Innovation Expert / Academic
  • "Rifa is such a calm, steady hand to help you through whatever challenge you might be facing. She does this in a practical, valuable way. The way Rifa works isn’t ‘airy-fairy’ or lightweight. It’s about gaining results that will seriously benefit you and your business needs. I can’t recommend her and her approach highly enough."

    Emily Scoggins
    Emily Scoggins Festival Republic / Head of Marketing
  • "Rifa makes things happen. Her reserves of drive, energy, and support are limitless and she's consistently able to make you consider a perspective you hadn't previously. It's impossible to collaborate with Rifa and not leave feeling that the world is full of more possibilities than you'd thought. She knows how to empower, encourage and enable."

    Caroline Walmsley
    Caroline Walmsley Hallo Sailor! / Founder
  • "Coming to Rifa's workshop three months ago really unblocked something for me and I’m now in the process of exploding my life quite beyond recognition. I certainly didn’t expect that I’d be returning to my childhood dream to study acting but that is exactly what is happening."

    Tia Dunn
    Tia Dunn Freelance / Actor
  • "Smart, committed and to the point. Rifa is an excellent facilitator, supportive and challenging as a coach and insightful in her contributions as a collaborator. Our clients respect her opinion and trust her judgement. Her insight and experience in tackling systemic inequalities are helpful for our clients who feel braver about doing the work with Rifa's help. On a personal note I appreciate becoming more aware of my own unconscious bias and cultural conditioning through our work together. Rifa is a powerful force for positive change."

    Steve Stark
    Steve Stark Then Somehow, Director
  • "Rifa’s course was fantastic and especially helpful following all the challenges 2020 has delivered. I came away with a reset attitude toward money and my finances and I gained a better understanding of what I want to achieve in both my personal and professional life. The tools and techniques Rifa provided, are helping motivate me beyond the end of the course and will stay with me for life."

    Grace Baird
    Grace Baird Story Futures / Producer
  • "By doing the session together as a team and sharing our experiences, it helped to bond the company through a shared experience and collegial vibe. I would highly recommend Rifa's Refigure services to any digital business looking to build a positive culture for their teams."

    Natalie Burns
    Natalie Burns UnitedUs / Partner
  • "I gained so many useful tips and tools that I’m integrated into my daily life to help with changing my mindset around money & abundance – the doubling your day rate exercise was one of the most powerful... a blend of meditation, coaching, aha moments from the group and a safe space to share. I love the way Rifa shows up – she’s open, powerful, vulnerable, down to earth, which encouraged the rest of us to really show up too. I’ve met some amazing other women business owners. and this has set me on a new path around my value, what I charge and how I think about my business."

    Louise Winters
    Louise Winters Coach / Founder
  • "Rifa is a brilliant coach, trainer, facilitator, community builder – and so much more. She's a tireless advocate for marginalised communities, a champion of inclusion, and has a huge passion (and rare gift!) for bringing people together to find the connections, support, and inspiration they need to make things happen. Working alongside Rifa at Wired Sussex was a joy – she's an excellent listener, a brilliant communicator, and always generous with her guidance, expertise, and insight. I hope we'll work together again in the future."

    Alice Reeves
    Alice Reeves The Joyful / Director
  • "I have worked with Rifa on a number of projects over the years and have always found her to be reliable, forward-thinking, and fun to work with! She has an ability to make people feel comfortable and after attending her Recharge, Refresh programme I found myself feeling much more confident in my decisions and able to have conversations that I was putting off in the workplace :-)"

    Victoria King
    Victoria King Plus Accounting / Marketing Manager
  • "I would highly recommend connecting with Rifa. She is a passionate life coach who focuses on empowering women and people of color. Her insightful content and guidance provide valuable insights and support for personal growth and development. Rifa is dedicated to building networks and fostering connections within her community. She is purpose-driven and actively works towards creating positive change in the world. Connecting with Rifa could provide you with a valuable mentorship and networking opportunity, while also aligning with your desire to make a meaningful impact." 

    Bashàïr Ahmed, PhD
    Bashàïr Ahmed, PhD Shabaka / CEO
  • "Rifa is a modest and beautiful soul, here to help people become the best versions of themselves. She has coached me in some difficult times and always helped me recognise my confidence and direction again."

    Ruth Norton
    Ruth Norton Legal & General / Lead Project Manager
  • "Rifa worked with me on slowing down, pausing, taking a moment, reminding myself who I was, where I had come from, what I was capable of, as well as how to really shine in the interview both practically and personally. She helped me grow into the identity and sense of self I needed to present to the interview panel, as well as to own my own space in an environment where I knew I would feel intimidated. For anyone needing a fresh pair of eyes and a supportive take on their career - whatever stage they're at. I highly recommend Rifa."

    Dr Sophie Frost
    Dr Sophie Frost University for the Creative Arts / Academic
  • "Rifa is a very inspiring and motivating person to be around. She is full of ideas and insights that positively champion and empower and her open, honest and enthusiastic nature instills a genuine confidence in people. I would highly recommend her to anyone looking to boost their confidence, achieve their goals and more."

    Claire Bown
    Claire Bown Ai Expert / Founder
  • "Thank you Rifa for the amazing workshop on Saturday exploring our passions and purpose. Rifa’s workshop helped me to uncover and express my passions and dreams with a priceless level of support and safety. Some of my favourite takeaways from this workshop were: An affirmation of being placed in life on purpose and leaning fully into one’s sense of purpose, The need to balance action and surrender towards one’s dreams, Ways to process and let go of the noise around us that may detract from our sense of purpose, How deserving, precious, and needed each being is for the unique light they bring into the world, including ourselves, and Getting to the specifics of our dreams down to what this looks, feels, tastes, smells, and sounds like so that this is our reality. Uncovering this in the presence of community has been the most wholesome and needed experience turning another year older, wiser, and just a little more on fire!"

    Dr Zakkiya Khan
    Dr Zakkiya Khan Interior Architect / Global Educator
  • "I’ve had the immense pleasure of interviewing Rifa on my podcast and witnessing her in action as a host at Projects. Rifa is an exceptional individual - her kindness and genuine passion for people radiates in everything she does. She’s a big-picture thinker with the unique ability to bring people together, championing them and guiding them with remarkable clarity towards achieving their goals.Rifa is visionary in her approach, seeing beyond the immediate to cultivate connections and create meaningful impact. She is not only a skilful connector but also an outstanding ambassador, representing every cause she believes in with integrity and enthusiasm. Her energy, insight and commitment to helping others are truly inspiring and I feel privileged to have met her! If you are fortunate enough to collaborate with Rifa, you’ll quickly realise she is someone who inspires confidence, nurtures growth and creates lasting, positive change."

    Alex Young
    Alex Young Projects / Director
  • I just wanted to say thank you so much again for speaking at our Generation Wiley event last week. It was really great to have you join us, and there were lots of useful tips and takeaways from the session. We’ve had some nice feedback from attendees as well, especially around how engaging and collaborative the session felt.

    Chantelle Sullivan
    Chantelle Sullivan Wiley/Product Designer

Do you need a Diversity Champion?

Get ready for lasting change.

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Diversity & Inclusion

Half Day Workshop

from £10k

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Creative Leadership

 

What does leadership look like post-Covid? What’s the true purpose for your organisation, your real mission? How can you be better and do better in the wider context of your community, your world? What do you stand for? Are you ready for the future?

Finding talent to join your company when there’s still a national digital skills gap, is tough. I can help your leadership consider the deeper questions. You get space to challenge accepted norms and disrupt your thinking in a safe space.

What I Can Do For You

Let’s work together for your team
I served on the boards of directors with Lighthouse Arts; The Marlborough Theatre; and Platform B Radio. I’m a digital consultant with 25 years of project management, planning, and research experience for agencies in London and Brighton. I was the Organisational Lead for the Brighton Digital Festival, leading the board of directors through the next phase of their development.

Hire me to:

  • Advise on your current vision, mission, and values.
  •  Review your policies and processes.
  • Develop ways of working with empathy and avoid burnout.
  • Lead workshops to inspire and motivate your leadership.

How to Lead a Post-Covid Team

Watch again – some valuable insights in this Wired Sussex Leadership panel discussion.

The power of wellbeing in the workplace.

Watch this talk – how to change your life using simple breathing and meditation tools at work.

  • "Thank you for all your help with moving Brighton Digital Festival forward. Your work gave us a structure, a space, and a vibe in which to think and debate, and some key examples and insights for us to consider. We would not have  arrived at a destination at all without you."

    Phil Jones
    Phil Jones Wired Sussex / CEO

Does your Leadership Team need a boost?

Let’s work together on your goals and objectives and make something great.

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Leadership Strategy

Half Day Workshops

from £10k

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Dynamic Team Building

Does your team need a critical friend? Does your team want to bond and connect, find shared values and work better together? Let me motivate your team through down-to-earth tools, proven techniques to take away and facilitate meaningful conversations.

What I can do for your team

I can give your teams the mentoring and cheerleading they need, and be a sounding board. I give inspiring talks and practical workshops for small teams and large businesses. Using simple techniques, and fun exercises, I can help your team find courage, clarity and calm.

Hire me to:

  • Lead your workshops and away days.
  • Regular mentoring and coaching for your team.
  • Speak on wellbeing at work.
  • Open your team to visualisation and meditation techniques.
  • "Rifa took us all through a number of amazing meditations and exercises that enabled us to positively reflect. It was such a wonderful experience – calm, relaxing, and positive. My team really appreciated the opportunity to work in this unique way. Rifa is brilliant, a highly experienced, effective, and inspirational facilitator."

    Prof. Sarah Atkinson
    Prof. Sarah Atkinson Kings College London / Head of Culture & Media

Does your team need a dynamic coach?

I can facilitate your team-building away-days, devise a series of workshops or host your event. I can’t wait to meet your team.

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Company Away Day

Team Building

from £10k